Case Study: Concept Testing using Bolt Pulse with a CPG Brand
As part of the concept design and development process, our client, a leading CPG brand wanted to understand how a selection of their new concepts would perform across Women & Men, 18+, in the UK.
Using Bolt Pulse, our client created and ran a 3 minute mobile survey, which ran across Facebook & Instagram. The survey included 5 of our essential questions for concept testing (Shopping Basket, Incrementality, Relevancy, Uniqueness and Value) and 5 optional questions (Personality, Copy, Credibility, Basket Frequency and Pack Liking).
We collected key insights from 500 users in just over 3 hours, including the following: 3/4 indicating they would purchase the product. The main differentiating point as one of the concepts presented attracts brand buyers with low purchase frequency whereas the winning one attracts both brand and competitor buyers with high purchase frequency.
Reduce end-2-end research process time from 4 weeks to 4 hours. Whilst this improves time to market and cost of resource, the client was able to reduce their external costs by over 50%.
Seeing the results, our client decided to run a similar test in Germany and France right after completing this one.
Are you also in a similar position where you have to make a super quick but important decision? Reach out to us today and see how our tools can offer you a seat next to your consumer.