Performing concept testing is a necessary step in the successful launch of new products or services Do you know, according to Harvard...

Though the term may be overused and perhaps rarely understood, “actionable insight” is a necessary tool for data-driven success. Any...

It may be an understatement to say that customer feedback is an important part of your business. This feedback helps to improve...

Crafting a survey that is user-friendly, visually impactful, and with good questions and flow is both an art and a science. Market...

Facebook and Instagram are the two most popular social channels. By focusing customer research efforts on these two platforms, you are...

Identifying potential customers is crucial for the success of every business. Whether you are a startup, a senior executive at a global...

Agile market research, when done properly, is truly revolutionary. This methodology makes sure that tactical, functional, and strategic...

According to a recent report published by Business Insider, the influencer marketing industry is on track to be worth up to $15 billion...