Once upon a time, market research felt like a bit of a ‘VIP section’. It was exclusive, expensive and out of reach for anyone not on the guest list. Big brands had the keys to the kingdom, leaving smaller players...
China is a thriving hub for luxury goods, where the allure of high-end fashion and accessories is ever-present. The China luxury market size just eclipsed an impressive 300 billion USD in 2023, reflecting the country’s appetite for premium brands. But...
Haleon set out to identify new opportunities within the Indian oral care market. Their goal was to understand the unique preferences and behaviours of Indian consumers, despite facing constraints in time and budget. To accomplish this, Haleon turned to BoltChatAI,...
Correlation wanted to create an exciting new pet insurance model that stood out from existing market options. With the usual innovation processes taking years and requiring substantial investment, they sought a faster and more efficient approach. in collaboration with brand...
One of only three city-states in the world, Singapore is known as one of Asia’s most vibrant nightlife hubs, offering a dynamic mix of traditional and modern experiences. With Gen Z around the world reported to be drinking less than...
We’re absolutely thrilled to share that Bolt has been shortlisted for an MRS Operations Award! The MRS Operations Awards, known in the industry as The Oppies, celebrates the behind-the scenes heroes of the market research world. We have been nominated...
As we gear up for the 2024 Olympic Games, the spotlight isn’t just on the athletes, but also on the brands that stand behind them. Being one of the most watched sporting events in the world, the Olympics provides a...
In-game purchases have transformed the gaming landscape. Since the first microtransaction in 2006, through Bethesda’s “The Elder Scrolls” where gamers could spend an innocent $2.50 on some new horse armour, these digital transactions have become a major part of gaming....
On June 17th – 18th 2024, the BoltChatAI team made the trip to Amsterdam for an exciting few days at IIEX Europe! Known as one of the largest and most prestigious gatherings of research and insight leaders globally, Greenbook’s IIEX...
The boom in smartphone usage over the past 20 years has been nothing short of phenomenal. What was once just a phone is now our phone, wallet, camera, map, games console, TV and more. With smartphones playing such a big...
