Is the pet care industry adapting to the the ever-changing demands of pet owners? What impact does shifting preferences have and how are consumers’ shaping the future of pet products and services? BoltChatAI, our AI-powered qualitative research tool, explored the...
Traditionally, the world of market research has been delineated by two distinct but parallel methodologies; namely – quantitative and qualitative research. But apart from being seemingly incomprehensible and difficult to pronounce words that start with Q – what exactly are...
Mainz/London, Jan 22th, 2024 – Horizon and Bolt Insight proudly announce a strategic partnership aimed at reshaping consumer research. In response to market research’s prevailing static and claim-based nature, both companies are uniting to usher in a new era of...
Best step up – researchers and marketers. While the emergence of AI undoubtedly stole the show in 2023, the year ahead is set to see an explosion of innovation, experimentation, and exploration with AI across multiple industries and sectors. And...
As we step into December, the festive season kicks up a gear and brands are ramping up their annual Christmas ad campaigns.This week, we’re bringing you the second of our 2 part series unpacking holiday advertising in the UK and...
That’s right, it’s almost December. And that means brands across the land are lining up to hit us right in the warm festive feels with their big annual Christmas ad campaigns! This week, we’re bringing you the first of our...
