#All Category
9 November 2022
Case Study: Influencer Awareness Testing with Bolt
According to a recent report published by Business Insider, the influencer marketing industry is on track to be worth up to $15 billion by 2022 and w...
17 November 2022
The Impact of Veganism on the FMCG Industry
For the last couple of years, consciousness towards sustainability, health, and ethical consumption has increased and accelerated the rise of veganism....
14 December 2022
The Importance of Qualitative Research Explained
Einstein says, “Not everything that can be counted counts and not everything that counts can be counted.” This is a great quote to understand the pot...
17 November 2022
FMCG Industry Trends to Watch Out for in 2023
For a couple of years now, the FMCG industry has been generating reliable growth and return on investment for brands and retailers across the sector....