Anyone who knows their research – and the importance of consumer insights for informing and optimising strategic decision making – will testify to the power of qualitative research. But the ability that qualitative insights have to help uncover the real...
It’s that time of year! The Bolt team are packing their bags and gearing up for events across the globe. From the vibrant cities of Austin and Bangkok to our very own London, our schedule is packed with chances to...
Traditionally, the world of market research has been delineated by two distinct but parallel methodologies; namely – quantitative and qualitative research. But apart from being seemingly incomprehensible and difficult to pronounce words that start with Q – what exactly are...
Best step up – researchers and marketers. While the emergence of AI undoubtedly stole the show in 2023, the year ahead is set to see an explosion of innovation, experimentation, and exploration with AI across multiple industries and sectors. And...
