If you’ve ever fallen down the rabbit hole of skincare trends, chances are you’ve heard of K-Beauty and J-Beauty. But what sets them apart and where do they unexpectedly come together? These are more than beauty movements. In South Korea...
As Ramadan continues, Malaysia embraces a time of reflection, community and tradition. Bazaars come to life, families gather for iftar and sahur and social media fills with moments of inspiration. Brands also engage with the season, sharing messages of...
Sports and fitness have become an integral part of daily life, with more people seeking ways to stay active and feel their best. Whether it’s hitting the gym, running outdoors or embracing the latest digital fitness trends, staying fit is...
From city breaks to long getaways, staying connected while abroad is now a travel essential. Whether for maps, messages or memories, mobile connectivity matters more than ever. But as the world becomes more digital, so do the options for staying...
Every February, shop shelves overflow with roses, chocolates and heart-shaped everything. Restaurants fill up weeks in advance and social media showcases picture-perfect displays of romance. Yet behind the glitter and grand gestures, couples celebrate in their own way. For some,...
The Super Bowl isn’t just a football game. It is one of the biggest cultural moments of the year. From die-hard fans to casual viewers, millions come together for the sport, the spectacle and the shared experience. Whether it’s the...
How would you explain ASMR to someone who has never heard of it? “So, there are these videos where people whisper into microphones, tap on objects or pretend to be your doctor… and somehow, it feels amazing?” On paper, it...
For coffee enthusiasts, the experience goes far beyond caffeine. It’s about the soothing routine of preparation, the rich aroma of freshly brewed coffee and the moments that set the tone for the day or provide a much-needed pause amidst the...
Picture this: your favourite artist has just announced a once-in-a-lifetime concert, and you’re determined to be there. As the tickets go on sale, you refresh the ticketing website, navigating rapidly changing prices, limited availability and the pressure to act fast....
Chocolate is more than just a treat, it’s a moment of comfort that can bring out real emotion! And for many, a connection to cherished memories. But what truly drives consumer choices when it comes to this timeless indulgence? Our...
