The UK has seen a green wave sweeping through the beverage market, making it’s way into nearly every third-wave coffee shop across the country…Matcha! Once an exotic specialty, Matcha is starting to become a mainstream favourite. But what’s behind this...
China is a thriving hub for luxury goods, where the allure of high-end fashion and accessories is ever-present. The China luxury market size just eclipsed an impressive 300 billion USD in 2023, reflecting the country’s appetite for premium brands. But...
One of only three city-states in the world, Singapore is known as one of Asia’s most vibrant nightlife hubs, offering a dynamic mix of traditional and modern experiences. With Gen Z around the world reported to be drinking less than...
As we gear up for the 2024 Olympic Games, the spotlight isn’t just on the athletes, but also on the brands that stand behind them. Being one of the most watched sporting events in the world, the Olympics provides a...
In-game purchases have transformed the gaming landscape. Since the first microtransaction in 2006, through Bethesda’s “The Elder Scrolls” where gamers could spend an innocent $2.50 on some new horse armour, these digital transactions have become a major part of gaming....
The boom in smartphone usage over the past 20 years has been nothing short of phenomenal. What was once just a phone is now our phone, wallet, camera, map, games console, TV and more. With smartphones playing such a big...
In the tricky landscape of UK politics, understanding the motivations and concerns of young voters is crucial. With many set to vote for the first time, it is essential to understand what their priorities are when voting, not just in...
In the realm of high-octane excitement and cutting-edge engineering, Formula 1 reigns supreme, captivating millions worldwide. We want to navigate the twists and turns of this thrilling sport and delve into the elements that keep fans on the edge of...
In today’s sports-obsessed world, the cultural and social impact of major football tournaments like Euro 2024 cannot be overstated. Football is more than just a game, it’s a global phenomenon that unites fans across nations and brings a sense of...
In today’s digital-driven and social media-centric world, the influence of public figures on consumer behaviour is more significant than ever. One global superstar who is seemingly in the news every week is Taylor Swift. With over 1.1 million tickets sold...
