In-game purchases have transformed the gaming landscape. Since the first microtransaction in 2006, through Bethesda’s “The Elder Scrolls” where gamers could spend an innocent $2.50 on some new horse armour, these digital transactions have become a major part of gaming....
The boom in smartphone usage over the past 20 years has been nothing short of phenomenal. What was once just a phone is now our phone, wallet, camera, map, games console, TV and more. With smartphones playing such a big...
In the tricky landscape of UK politics, understanding the motivations and concerns of young voters is crucial. With many set to vote for the first time, it is essential to understand what their priorities are when voting, not just in...
In the realm of high-octane excitement and cutting-edge engineering, Formula 1 reigns supreme, captivating millions worldwide. We want to navigate the twists and turns of this thrilling sport and delve into the elements that keep fans on the edge of...
In today’s sports-obsessed world, the cultural and social impact of major football tournaments like Euro 2024 cannot be overstated. Football is more than just a game, it’s a global phenomenon that unites fans across nations and brings a sense of...
In today’s digital-driven and social media-centric world, the influence of public figures on consumer behaviour is more significant than ever. One global superstar who is seemingly in the news every week is Taylor Swift. With over 1.1 million tickets sold...
In today’s tricky world of luxury fashion, a notable shift is underway among the younger demographic. Those born between 1997 and 2012, that we label as Generation Z (Gen Z), are saying no to new high-end purchases in favour of...
In the modern day, technology is evolving faster than ever before. Living in this digital world has put a huge dependency on telecommunications, requiring a strong and stable network 24/7. With this in mind, we set BoltChatAI on a mission...
In BoltChatAI’s latest exploration, our fully automated qualitative research tool took a dive into the complexities of the banking world. focusing on the transition from traditional to neo/challenger banks, such as Monzo and Revolut. This shift highlights changing consumer preferences...
In our most recent exploration, BoltChatAI delved into the evolving landscape of smart home technology, uncovering the ins and outs of consumer adoption, experiences and attitudes toward the devices of tomorrow. With BoltChatAI at the helm, we wanted to shed...
