a photo of a cat, the second most popular pet, wearing glasses and a cool jacket

Pampered Pets: The Latest Trends in Pet Owners’ Buying Habits

Is the pet care industry adapting to the the ever-changing demands of pet owners? What impact does shifting preferences have and how are consumers’ shaping the future of pet products and services? BoltChatAI, our AI-powered qualitative research tool, explored the...

Unwrapping Gen-Z reactions to flagship brands 2023 Christmas Campaigns Part 2

As we step into December, the festive season kicks up a gear and brands are ramping up their annual Christmas ad campaigns.This week, we’re bringing you the second of our 2 part series unpacking holiday advertising in the UK and...

Unwrapping Gen-Z reactions to flagship brands 2023 Christmas Campaigns

That’s right, it’s almost December. And that means brands across the land are lining up to hit us right in the warm festive feels with their big annual Christmas ad campaigns! This week, we’re bringing you the first of our...