Smarter insights, sharper strategy, all in one place.
Past research shouldn’t be left behind. That’s the idea behind Meta-Analysis and Dynamic Personas, two powerful features in BoltChatAI designed to help you make smarter decisions, faster.
Whether you’re analysing years of qualitative feedback or exploring emerging trends across segments, BoltChatAI makes it easier to connect the dots, compare insights and keep your audience understanding current, relevant and truly actionable.
Meta-Analysis: Smarter Insight Starts Here
With Meta-Analysis, you can connect the dots between different studies, explore how behaviours have shifted and track trends across time, markets and audiences. No need to start from scratch, just ask a question and BoltChatAI will do the rest.
You can upload any previous research you may have. Transcripts, survey results or trend reports, and our platform will extract insights from all of it. The more data you upload, the more powerful your findings become.
Meta-Analysis can also handle quantitative data as well as qualitative data, giving you the full picture by blending depth with structured results. And it all works through natural language, just type your question and get back instant summaries, charts or tables.
It’s research without the manual work so your team can focus on decisions, not data crunching.
From product strategy to brand positioning, you can now make decisions not just based on one study, but on everything you’ve learned.
Dynamic Personas: Adaptive Profiles, Built from Real Data
Consumer understanding doesn’t stop at segmentation. With Dynamic Personas, you can go beyond demographics and build rich, evolving profiles grounded in real research.
Dynamic Personas are built from real research and real behaviour, not assumptions. You can create a persona based on past studies, chat transcripts or external data.
These personas don’t just sit still. As new research is added, they evolve, helping you keep pace with how your consumers think, feel and buy.
You can ask your persona questions, test messaging, explore barriers or compare how different audiences react to a new product or campaign. Everything happens in real time, no waiting for new fieldwork.
Want to compare audiences across markets? Easy. Just build multiple personas and see how different segments respond side by side. You can also use our Specialist Researcher persona to get an expert read on your findings.
The more you use Dynamic Personas, the sharper they get. It’s a smarter way to keep your audience understanding up to date and aligned with your brand goals.
Qualitative Research That Doesn’t Stand Still
Together, Meta-Analysis and Dynamic Personas bring even more meaning to your insights. Past research becomes a launchpad, not a final output. Audience profiles become tools you can work with, not just read about.
It’s qualitative research that moves with you, scales with your ambition and gets more powerful every time you use it.
