London, June 02, 2025 – Bolt Insight has added two new features to its BoltChatAI platform: Dynamic Personas and Meta-Analysis to further empower brands by providing the ability to build evolving audience profiles and compare data across time and segments. BoltChatAI will be making this available now to new and its existing 100+ brand customers.
Unlike traditional static audience profiles, the Dynamic Personas feature delivers by recognising that every consumer segment is unique but also evolving. Dynamic Personas are built from research — surveys, interviews, trend reports — and evolve over time as new data is added. Brands are not looking at a snapshot of their audience; they’re engaging with a living, learning representation that responds in real time.
Dynamic Personas allows clients to upload research in any format whether excel spreadsheets, PowerPoint presentations, chat transcripts, surveys, trend reports or studies, to create richer, more accurate profiles. The value of research no longer stops at the debrief stage, as with each new research project the Dynamic Personas feature becomes smarter — revealing patterns, surfacing richer insights and guiding faster, more strategic decisions for clients.
“Where we expect to see clients using this most is for building customer profiles. For example, a plant-based food brand aiming to understand vegan consumers could quickly create a Vegan Shopper Persona using past studies, social listening reports and plant-based trend reports. Every study or data source added, feeds into a broader understanding, growing and compounding brand intelligence and insight” says Hakan Yurdakul, CEO and Co-Founder of BoltChatAI.
The second feature introduced is Meta-Analysis which removes the manual effort of sifting through reports. Clients can instantly tap into past research — both qual and quant — to uncover hidden trends, compare behavioural shifts over time and generate charts and summaries on demand.
Clients choose the past projects or external files to include in their analysis, ask their questions and the AI Moderator scans everything, connecting dots and delivering precise, ready-to-use insights in the form of instant summaries, charts or themes.
“We see Meta-Analysis delivering huge benefits internally, saving time and thereby accelerating decision-making” says Hakan Yurdakul. “It will cut analysis time from days to minutes, provide insights which are cumulative rather than one-off while the AI Moderator will reduce human error or oversight in pattern recognition.”
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About BoltChatAI
BoltChatAI is an AI-powered qualitative research platform built to deliver global consumer insights at scale. Using AI-moderation, it conducts real-time conversations that go beyond static questioning, uncovering richer, more authentic responses. With features like smart and dynamic probing, stimulus upload and multilingual capabilities, BoltChatAI enables businesses to run qualitative research faster, smarter and more cost-effectively than ever before.
For more information, please visit our website – https://www.boltinsight.com/
You can also find out more on our LinkedIn company page – BoltChatAI LinkedIn
