From September 9th – 11th, the BoltChatAI team headed to the Windy City, Chicago! For CRC 2025 at the Marriott Marquis, hosted by the Insights Association.

This year’s event brought together research leaders, brand strategists and tech innovators, all exploring how smarter, faster, more scalable tools are shaping the future of consumer understanding.

Live Demo: AI-Moderated Qualitative Research in Action

Taking the spotlight during a product showcase session, Eric Dolan, our Head of North America, gave attendees a first-hand look at how BoltChatAI is redefining the qualitative experience.

Rather than a traditional talk, our session offered a short but sweet demo of our platform in action, from real-time AI moderation to instant summarisation, Dynamic Persona generation and live probing.

Attendees saw how BoltChatAI adapts dynamically to respondent answers, surfacing richer insights without manual follow-ups or delays. Whether it’s text, video, audio or stimulus-led feedback, BoltChatAI transforms conversations into clear, strategic outputs in hours, not weeks.

A Taste of What’s Possible

Even in a short session, BoltChatAI sparked real curiosity around the new possibilities AI can unlock. For brands and agencies juggling speed, scale and insight quality, our platform offers a meaningful shift, combining the richness of qual with the agility of tech. It’s no longer about choosing between depth and efficiency…with BoltChatAI…you can have both!

From context-aware probing to rapid data synthesis, the demo illustrated how qualitative research can now match the pace and precision of modern decision-making.

Shaping What Comes Next

CRC was also a moment to look ahead. With innovations like Dynamic Personas, Meta-Analysis and Video Reels, BoltChatAI is helping move the industry forward, giving teams tools to build stories, track change and uncover meaning over time.

These features go beyond insight delivery. They empower researchers to explore behavioural shifts, test creative and messaging and bring consumer voice directly into strategy conversations, all in one place

Let’s Keep the Conversation Going

CRC was a brilliant space to connect with industry peers, share ideas and talk about where the future of insights is headed. Huge thanks to everyone who stopped by to see us.

Curious to see more of BoltChatAI? Click ‘Book a Demo’ in the top right to schedule a personalised walkthrough with our team.