On the 27th – 30th October, the BoltChatAI team landed in Las Vegas for The Market Research Event and joined a global crowd of insight leaders rethinking the future of AI-moderation.

With the Strip buzzing outside and ideas flying inside every room, one question kept surfacing…over coffee, in corridors and in those late-night, slightly jet-lagged chats:

How do we make qual more human, not less… and still scale it?

On Stage: BoltChatAI & 4Sight Consulting

That’s exactly what took centre stage in one of the event’s most talked-about sessions: Hard Truths, Soft Touch: Empathic Automation for Modern Qual.

Led by Eric Dolan, our Head of North America  and Sibel Raif, Founder of 4Sight Consulting, the session explored how AI-moderation is changing the way we approach emotionally complex conversations.

As more brands adopt automation, the discussion focused on what it takes to keep conversations open, honest and deeply human. Eric and Sibel showed how AI-moderation (when done right) can ease social pressure, adapt tone in real-time and create space for richer, more authentic insight.

Understanding Sensitive Topics Through AI-Moderated Conversations

Through an AI-moderated study, BoltChatAI uncovered how consumers across the United States are opening up about the topics they typically keep private…from health and identity to personal beliefs.

Respondents shared unfiltered stories about menopause, sexuality, mental health and political views, offering insight into lived experiences often overlooked in traditional research.

These conversations shaped Dynamic Personas grounded in real voices, highlighting generational shifts and evolving attitudes that help brands connect more meaningfully with their audiences.

Couldn’t Join Us Live?

We’ve captured the full session for you to watch on demand!

Let’s Keep the Conversation Going

Thank you to everyone who joined us at TMRE 2025. Events like this are a reminder of how much our industry is evolving and how important it is to keep questioning, listening and learning together. We are proud to be part of the conversation.

Want to explore how BoltChatAI can help you stay ahead of behavioural change? Click ‘Book a Demo’ in the top right to connect with our team.