4th March 2026, London – Bolt Insight, the global insights and market research company behind BoltChatAI, has today announced the launch of Video Emotion Analysis, a new feature that enables its platform to analyse video and audio responses for behavioural cues, adding a new layer of depth to qualitative insight.
With Video Emotion Analysis, BoltChatAI now automatically reviews video and audio submissions and enriches each quote within the question analysis report with behavioural context.
The system detects four types of cues:
- Body cues: posture, gestures, hand movements, body orientation, nervous habits and signals of openness versus closedness
- Vocal cues: tone, pitch, pace, volume, hesitations, emphasis and emotional undertone, focusing purely on paralinguistic elements
- Facial cues: expressions and micro-expressions, eye movement, brow position and smile or frown patterns
- Object and environment cues: relevant background elements and interacted items linked to emotional context, with strict guardrails to avoid personally identifiable information
These cues are analysed alongside the transcript to determine whether they reinforce the stated sentiment or suggest a potential Say – Do gap. When a discrepancy is identified, for example when the text suggests “joy” as the dominant emotion but vocal tone does not support it, the system highlights the inconsistency within the report using a visual alert.
Hakan Yurdakul, CEO and Co-Founder of Bolt Insight, commented:
“Qualitative research has always been about nuance. Tone, hesitation, body language, these signals often carry as much meaning as the words themselves. With Video Emotion Analysis, we’re giving researchers the ability to capture and interpret those signals at scale. By surfacing behavioural cues in real time, we can help teams identify emotional depth, tension and potential Say – Do gaps faster and more systematically than ever before.”
Video Emotion Analysis is fully integrated into BoltChatAI’s AI-moderated workflow. As participants respond via video or audio, the platform analyses paralinguistic and behavioural signals in parallel with the spoken transcript.
Insights are then embedded directly into the question-level analysis, ensuring researchers can see not just what was said, but how it was expressed.
As demand grows for more emotionally intelligent, insight-led strategies, Video Emotion Analysis positions BoltChatAI at the forefront of next-generation qualitative research.
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About Bolt Insight
Bolt Insight is a global insight and market research company helping organisations make better decisions by staying close to real consumers. By combining human understanding with advanced technology, Bolt Insight delivers faster, deeper and more connected insight across markets, categories and audiences.
The company works with leading global brands to deliver rich, actionable understanding that informs strategy and drives impact. Its capabilities span AI-powered qualitative research, quantitative research and integrated insight solutions, connecting real human insight with confident business decision-making.
For more information, visit www.boltinsight.com
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