We’re excited to share that Bolt Insight has been featured in WIRED in a special piece exploring how AI is reshaping qualitative research!
The article, Rethinking Qual: How AI Is Changing Market Research, highlights the challenges traditional qualitative approaches face in keeping up with the demands of modern business and showcases how our AI-powered platform, BoltChatAI, is leading change in this space.
For decades, focus groups and in-depth interviews have been valued for their richness, but they are also time-consuming, resource-heavy and difficult to scale. In a world where speed, cultural relevance and strategic agility matter more than ever, these methods are struggling to deliver.
This is exactly where BoltChatAI comes in. Our platform enables brands to run AI-moderated qualitative research at scale, delivering deep, human-centred insights in hours, not weeks. With the ability to probe dynamically, capture responses in multiple formats (text, audio, video, image) and generate real-time summaries and themes, BoltChatAI combines the depth of qualitative research with the agility of technology.
The article also spotlights two of our most innovative tools: Meta-Analysis, which unites past and live datasets to track behavioural shifts over time, and Dynamic Personas, which build living audience profiles that evolve with every new piece of research.
Together, these capabilities ensure insight is not just reactive, but continuously adaptive and strategically relevant.
Equally important is our commitment to ethical AI. As WIRED highlights, technology should never come at the expense of privacy or transparency. At Bolt Insight, respondents always give informed consent, clients retain full control of their data and AI use is clearly communicated at every stage.
We’re proud to see Bolt Insight recognised in such a respected publication, and we’re even more excited about what this means for the future of insights! We have so much more planned for BoltChatAI.
