On May 7th and 8th 2025, the BoltChatAI team headed to the Intercontinental O2 for Quirk’s London, one of the top events on the insights calendar.

Packed with thought leadership, networking and creative case studies, it was the perfect place to showcase how AI is reshaping consumer understanding.

Bahlsen x BoltChatAI: Understanding the Secret Life of Cravings

One of the standout moments for us was our joint presentation from our CEO, Hakan Yurdakul, and Sara Green from Bahlsen.

Titled “The Secret Life of Cravings: What Bahlsen and BoltChatAI Revealed Through AI-Moderated Conversations,” the session uncovered surprising new insights into when, why and how cravings strike.

Hakan and Sara walked the audience through a unique study powered by BoltChatAI. By combining real-time conversations with consumers and dietitians, the project revealed the hidden emotional and behavioural triggers behind snacking.

From stress-driven snacking to deeply personal rituals, the study highlighted how AI moderation can unlock richer insights than traditional research methods.

Going Beyond the Surface

The power of BoltChatAI’s dynamic probing came into full focus. By going beyond static surveys and generic AI chatbots, our platform was able to challenge assumptions and guide conversations toward deeper, more authentic understanding at speed and scale.

Here’s the full video of the talk for anyone who missed it.

A Glimpse Into the Future of Qual

The session also offered a glimpse into the future of qualitative research. A future where speed does not compromise depth, and where technology enables smarter, more strategic decisions.

For Bahlsen, this meant a more nuanced view of their consumers, insights they can now embed directly into brand and innovation strategies.

Beyond the Stage

Away of the main stage, Quirk’s London gave us a fantastic opportunity to reconnect with familiar faces, meet new ones and engage in thoughtful conversations about the future of insights.

As always, the event struck a great balance between professional inspiration and genuine connection.

Curious about how BoltChatAI could uncover the real drivers behind your consumer behaviour? Click that ‘Book a Demo’ button in the top right corner to schedule a session with our team.