On July 23th and 24th, the BoltChatAI team landed in the Big Apple for Quirk’s New York, one of the liveliest and most-loved stops on the insights circuit.
Bringing together global thought leaders and the best in research innovation, it was the perfect stage to show how AI-moderation is transforming the way brands understand consumers.
L’Occitane x BoltChatAI: Exploring Beauty Through the Lens of Gen Z and Millennials
One of the standout sessions was our joint presentation with L’Occitane, featuring our CEO Hakan Yurdakul and Vesna Hajnsek from L’Occitane.
Titled “How Gen Z and Millennials Shop Beauty: Lessons from Sephora Shoppers”, the talk explored what beauty means to younger audiences…and how their rituals, motivations and expectations differ across generations.
The study itself was powered by BoltChatAI’s AI-moderated conversations, engaging both Gen Z and Millennial Sephora shoppers in natural, one-on-one conversations.
From skincare rituals to what earns a brand their trust, the conversations uncovered the full spectrum of beauty buying, from practical needs to emotional drivers. Shoppers opened up about their routines, motivations and what really makes them choose one product over another.
By comparing these moments across generations, the study revealed just how differently Gen Z and Millennials navigate the beauty world…and why one-size-fits-all strategies just don’t cut it.
Conversations to Connections: Meta-Analysis and Dynamic Personas in Action
To bring the generational insights to life, we introduced the audience to Dynamic Personas representing the Sephora shoppers: distinct, data-rich profiles of Gen Z and Millennial beauty buyers.
Through interactive Avatars, we explored their motivations, routines and brand relationships in a way that felt immediate and human. And thanks to the power of Meta-Analysis behind them, we could highlight clear contrasts, offering the room a real-time, side-by-side look at how different generations feel and shop beauty.
Here’s the full video of the Quirk’s talk for anyone who missed it.
A Glimpse Into the Future of Qual
The session also offered a glimpse into the future of qualitative research. A future where speed does not compromise depth and where technology enables smarter, more strategic decisions.
For L’Occitane, it opened up a more textured view of their consumers, insights ready to feed straight into brand and innovation decisions.
Beyond the Stage
Beyond the session, Quirk’s New York was everything we hoped for. Great chats, familiar faces, new connections and plenty of big ideas about where the industry is going next.
Curious about how BoltChatAI could uncover the real drivers behind your consumer behaviour? Click that ‘Book a Demo’ button in the top right corner to schedule a session with our team.
