On the 14th – 15th October, the BoltChatAI team landed in Singapore for Qual360 APAC at the Aloft Singapore Novena. This event is a must on our yearly calendar, bringing together Asia-Pacific’s leading voices in qualitative research to explore new frontiers in consumer understanding.

On Stage: Friesland Campina × BoltChatAI

Taking the stage for one of the most talked-about sessions was Ester Marchetti, our Head of Innovation and Co-founder, alongside Nina Pascual, Global Insights Lead at Friesland Campina.

Their talk, Rethinking Search: Friesland Campina and BoltChatAI on How Generative AI is Changing How Generations Learn About Nutrition, unpacked how the next wave of search behaviour is shaping how people across generations are seeking health and nutrition advice.

As generative AI tools become everyday gateways to knowledge, the session explored what this shift means for credibility, decision-making and brand trust.

Where Consumers Really Go for Answers

Through a multi-country, AI-moderated study, BoltChatAI revealed how consumers are increasingly blending traditional sources with AI-powered platforms when it comes to health queries.

Real-time, adaptive probing allowed us to explore not just what people ask, but why they trust the sources they do, exposing generational nuances, shifting expectations and surprising blind spots in the path to purchase.

If You Missed It…

We’ve captured the full session for you to watch on demand!

Building Trust in the AI Era

One key theme from the session was how brands can stay relevant and credible in an evolving information ecosystem. With tools like Dynamic Personas, brands can track how consumer attitudes shift over time, ensuring internal teams stay close to the motivations and mindsets that matter most.

In a landscape where search is becoming more conversational and generative tools shape perception, staying aligned with real consumer thinking isn’t optional…it’s essential.

Let’s Keep Exploring

A huge thank you to everyone who joined us in Singapore. Events like Qual360 are vital for pushing the boundaries of what qualitative research can achieve, and we were proud to be part of the conversation.

Want to explore how BoltChatAI can help you stay ahead of behavioural change? Click ‘Book a Demo’ in the top right to connect with our team.