CPG & FMCGFrom concept to campaign to shelf — Bolt helps CPG & FMCG teams turn consumer signal into confident decisions, faster than traditional research allows.
Why Bolt for CPG & FMCG
Bolt has changed how our category teams work. Concept testing that used to span four weeks now comes back in days — without losing the consumer depth our leadership team expects.
Head of InsightsGlobal FMCG Brand
What we offerBolt Insight combines qualitative depth, quantitative scale, hybrid methodologies and continuous social listening into a single consumer intelligence platform.
Bolt Insight runs AI-moderated, one-to-one consumer conversations across 50+ markets and 25+ languages simultaneously. The emotional depth and nuance of qualitative research, delivered at a speed and scale that traditional methods cannot match.
Global surveys and advanced quantitative data analysis across 120+ countries. Measure consumer attitudes, track behavioural trends and validate what your qualitative research is telling you, all within the same consumer intelligence platform.
Qualitative and quantitative research working together, not in silos. Bolt Insight connects emotional consumer truth with statistical confidence, giving brand teams a richer, more complete picture of the people they are trying to reach.
Stay connected to real consumer conversations between studies. Bolt Insight surfaces emerging trends and cultural shifts so your team always knows what is changing and why, before your competitors do.
Validate new product ideas with real consumers before committing to development. Test creative assets, pack designs and positioning early — across multiple markets — so the right ideas reach shelf and the wrong ones are caught before launch.
Go beyond NPS and tracker data. Bolt's AI-moderated qual surfaces the emotional and contextual drivers behind loyalty, switching and purchase choice — so brand and category teams know what to do, not just what is happening.
Every study feeds the next. Meta-Analysis connects consumer insights across NPD, brand health and campaign tracking. Dynamic Personas evolve as your understanding deepens, sharpening every brief that comes after.
The Bolt differenceQual, quant and AI agents all in one place. No more stitching together tools, agencies and data sources. Consumer insights compound because they live together.
Decision-ready consumer insight in days, not weeks. Bolt keeps your team ahead of category shifts, competitive moves and shopper behaviour without slowing the research process down.
Run qualitative and quantitative research across multiple markets simultaneously. Bolt is built for global CPG and FMCG teams, delivering findings that reflect real cultural nuance rather than a one-size-fits-all summary.
Bolt was founded by brand-side researchers who spent years generating insight and pushing to make it land. We understand not just how to run great market research, but how to tell the story that gets consumer understanding taken seriously at every level of an organisation.
Bolt Insight is trusted by 11 of the world's top 15 FMCG companies, including Unilever, Danone and Reckitt, as well as leading global consumer brands looking for the speed, depth and global reach traditional research cannot match.
Danone used Bolt to understand emerging wellness behaviours driving demand for high-protein dairy products — across five markets, in under two weeks.
Ready to see it in action?
30-minute demo. No commitment. Real examples from your industry.
