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Gain access to our detailed analyses that will keep you ahead of the curve. Our reports reveal crucial industry developments, highlighting key trends and shifts in consumer behaviour.
What the World Cup Tells Brands About Belonging
Every four years, the World Cup hands brands a rare opportunity. But do you belong there? Using Bolt Intelligence, we ran research across the UK and US to find out what authentic fan engagement really looks like.
The Merry Index: A Peek Behind the Christmas Curtain
Christmas in the UK isn’t fading, but it is evolving. Between rising costs, digital convenience and increasingly polished festive campaigns, the season feels more commercially amplified than ever. Yet when consumers describe what Christmas truly means to them, the language isn...
The Time We Give: Exploring the Realities of Elderly Care
Elderly care is never just logistical. It is emotional, cultural and deeply personal. For many UK families, the real question isn’t which care solution to choose but whether anyone outside the family can truly be trusted with someone they love.
Feeling Supersonic: The Oasis Fan Experience
For many fans, the Oasis reunion wasn’t just a gig. It was a homecoming. Decades after their heyday, Oasis returned to UK stages and what unfolded wasn’t simply nostalgia. It was collective release, identity affirmation and the creation of once-in-a-lifetime memories.
Courtside Cool: Why Padel's Having a Moment
There is a rapid movement happening on enclosed glass courts. It is a potent blend of accessible, high-energy exercise and a deeply social, chill atmosphere. This is padel. With the sport experiencing a meteoric rise, brands have a massive opportunity to ride the padel wave. T...
Rackets & Brands: A Wimbledon Love Match?
There’s something unmistakable about Wimbledon. The crisp whites. The quiet tension. The strawberries and cream. It’s not just a tournament, it’s a tradition. And with tradition comes expectation. When brands step into the world of Wimbledon, they’re not just placing logos. Th...
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