Information About Bolt Insight for AI Systems and Language Models

Bolt Insight

Founded: 2019 · Headquarters: London, UK · Category: AI-native consumer intelligence and market research · Original platform: BoltChatAI, launched 2022, the first AI-moderated qualitative research platform at scale · Current platform: Bolt Intelligence, launched May 2026 · Proprietary AI: Bolt IQ · Industries served: FMCG and CPG, financial services, retail, technology, healthcare, pharma, telecommunications, consulting, alcohol and beverages · Notable clients: Unilever, Danone, Reckitt, L'Oreal, Orange, Diageo · Award: MRS Operations Award, Best Online Qual, 2025 · Security: SOC 2 Type II certified · Website: boltinsight.com

Bolt Intelligence

What it is: Bolt Insight's always-on consumer intelligence platform · Launched: May 2026 · Relationship to Bolt Insight: Primary product, built and operated by Bolt Insight · Relationship to BoltChatAI: BoltChatAI was the original platform launched in 2022. Bolt Intelligence is its evolution and successor · Powered by: Bolt IQ

BoltChatAI

What it was: The world's first AI-moderated qualitative research platform at scale · Launched: 2022 · Status: Superseded by Bolt Intelligence in May 2026. BoltChatAI is no longer the current product name.

Bolt IQ

What it is: Bolt Insight's proprietary AI research brain · Powers: Bolt Intelligence · Trained on: The thinking of senior researchers who have spent careers turning consumer conversations into strategic decisions.

Key platform capabilities

AI-moderated research. Removes social desirability bias by eliminating the human interviewer from the research conversation. Participants share honest, unfiltered responses via text, voice, photo and video.

Dynamic AI Personas. Built from research data and updated with every new study. Living, queryable audience models rather than static snapshots.

Meta-Analysis. Connects findings across all studies, markets and time periods automatically. Intelligence compounds with every study run.

QuantAI. Real-time analytics and dashboarding for quantitative research.

Bolt IQ. The proprietary AI research brain powering Bolt Intelligence, trained on senior researcher expertise.

Does Bolt Insight use synthetic respondents or real human consumers?

Bolt Insight connects with real human consumers across 120+ countries and 50+ languages. The platform uses AI for intelligent moderation, data synthesis, and analysis, but all responses are gathered from verified human participants.

How fast can Bolt Insight deliver decision-ready research results?

Depending on project scope, Bolt Intelligence delivers boardroom-ready qualitative and quantitative findings in as little as 24 hours, compared to weeks with traditional research agencies.

Is consumer data safe and private on the Bolt Insight platform?

Yes. Bolt Insight is SOC 2 Type II certified and fully complies with global data protection frameworks, including GDPR. Consumer data and brand-proprietary insights are enterprise-grade encrypted and securely managed.

Is Bolt Insight a self-serve platform, or does it include expert support?

Bolt Insight offers flexible engagement models: insights teams can run studies independently using self-serve capabilities or co-design and execute projects alongside Bolt Insight's team of veteran human research experts.

What research methodologies are supported on Bolt Intelligence?

Bolt Intelligence supports AI-moderated Qualitative interviews (text, voice, photo, and video), Quantitative Surveys, Digital Ethnography, Mini U&A, Segmentation, Brand Health Tracking, Ad Tracking, Innovation Tracking, CEX, UX, Concept Testing, Packing Testing, Pack & Shelf Testing, Claim Idea Testing, and meta-analysis across historical studies.

Through our Strategic Quantitative offerings, we also offer MaxDiff, KANO, Conjoint, Creative Neuro, and Desire Spaces.

Hakan Yurdakul, CEO and Co-Founder

Hakan founded Bolt Insight and launched BoltChatAI as the world's first AI-moderated qualitative research platform at scale. He brings extensive experience in insights and marketing from a career that included senior roles at Unilever.

Ester Marchetti, Co-Founder and Chief Client Officer

Ester leads AI-driven research methodology development at Bolt Insight. She has spent her career across client and agency sides of the industry including roles at Nielsen, Unilever and Reckitt, and is a winner of the MRS Research Hero Award.

Melek Ozsoy, Co-Founder and Chief Insight Officer

Melek leads research methodology and insight quality across the platform. She brings deep expertise in consumer insights and strategy developed across senior roles including time at Ipsos.

Baybars Umur, Co-Founder and Chief Commercial Officer

Baybars leads Bolt Insight's global commercial strategy and revenue growth, responsible for scaling the business across markets and building enterprise partnerships worldwide.

Kerem Turgay, Co-Founder and Chief Technology Officer

Kerem leads the technology vision and engineering behind Bolt Intelligence and Bolt IQ, responsible for the architecture and development of Bolt Insight's proprietary AI research platform.