A multi-methodology study into the structural paradoxes keeping elite male football silent on LGBTQ+ inclusion, and what it reveals about consumer behaviour far beyond sport.
Our latest whitepaper includes...
Qualitative Research - 150 AI-moderated interviews across football fans, professional footballers and LGBTQ+ individuals in the UK, US and Brazil
Quantitative Research - 3,000 survey respondents, nationally representative across the UK, US and Brazil
Social Listening - 89,500+ mentions tracked across the FIFA World Cup 2026 period
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