Identify and track which parts of your ad are working well (high positive engagement) and which parts are not working well (less positive engagement), scene by scene.
Creative Neuro Test
Our digital Creative Neuro solution provides unprecedented insight into the real emotional and unconscious impact of your ad, concept, claim or campaign. Uncover how to truly optimise your creatives, connect with your customers, and maximise your impact.
What do you get?
Gain unprecedented insight into how your creatives, brand messaging and marketing really make your consumers feel.
Help to shorten or edit your advertisement where needed based on precision emotional feedback
Optimise your ad, product pack design, logo or claim placement and messaging.
Understand the level of emotional engagement your ad creates in people.
Through employing cutting edge digital Creative Neuro technologies, we decode the emotions and unconscious, implicit reactions to your visual stimuli.
Get the key insights that give an in-depth understanding of the real emotional impact of your creatives, concepts, brand messaging and campaigns. We help you understand the unconscious reactions your marketing is having on your consumers, and how exactly it may be unconsciously impacting their decisions, both positively and negatively. Get unprecedented insight into exactly what's working - and what needs fixing.
We do this through utilising three specific pillars:
- Eye tracking: The field of monitoring what people do with their eyes, observing what people choose to look at, how their eyes move, and how their visual activities behave.
- Implicit reaction time tests (IRTs): Capture consumers’ immediate, gut instinct or subconscious responses to brands, campaigns, new product concepts, packaging designs, and a vast array of other marketing related outputs.
- Facial coding: The process of measuring human emotions through facial expressions.
As humans, we are emotionally driven beings.
Buying – as is commonly accepted these days – is less a rational act, and more an emotional response, an act which signifies our underlying desire to achieve a certain feeling or state. Understanding and unlocking the unconscious associations, emotions, and anchors that your creatives, brand messaging and marketing materials are conveying and communicating to people are therefore the keys to maximising the effectiveness of your campaigns. And with Creative Neuro - now there's a way...
If you want to gain unprecedented insight into how your creatives, brand messaging and marketing really make your consumers feel - and get the keys to help you truly maximise your results for your next launch or campaign - then leveraging Creative Neuro technology could be the missing piece to unlocking your influence over your customers.
Our customers' opinions
are important to us
"Working with Bolt has been fantastic. We particularly appreciated the quality of the analysis. The Max-Diff analysis was outstanding value. It allowed us to screen among 30+ innovations in 5 different markets in 4-6 weeks within budget and without cutting corners which gave us the confidence we were making the right recommendation to our client."
“The project was done in record time and was very insightful. Once fieldwork was started, the dashboard was intuitive and gave us the possibility to follow the field progress. A fast and furious and very helpful tool!”
Lee MAY NORMAND
Global Consumer and Market Insight Director
"Global Soft Power Index 2022 study required us to survey opinions of over 100,000 respondents worldwide on 120 nation brands. Where online coverage is weak, we partnered with Bolt Insight, adopting a new and cutting-edge approach based on buying advertising space via digital marketing exchanges."
"It’s the first time we have ran overnight concept testing during a 3-day innovation hackathon and we were super happy with the results. Bolt were really accommodating in the whole process of co-designing the research with Elida Beauty marketing team and great at facilitating the execution of it during the day across 3 markets.”
Global Marketing Innovation Lead
"Working with Bolt was a delight! Their targeting system meant that we attracted an excellent cross-section of survey respondents, and this allowed for a deep level of analysis across many variables. Their service was excellent – responsive, knowledgeable and high quality. We will definitely use them again."
Founder & CEO
"Great data quality both for Quant and Qual understanding. Helps me with solid decision-making and better recommendations for my clients."
Director of Operations & Business Development
Bolt Insight is a market research platform, focused on delivering high quality consumer insight.
Our vision to give you a virtual seat, next to your consumers, so that you can co-create, based on their expectations.
Gain insight into the emotional reactions your designs create in your customers.
Whether you are launching a new product, pack design, concept or product concept, an ad or marketing campaign, our digital neuromarketing solutions can help you optimize your offering and campaign.
Ready to get started with bolt?
Sit next to your consumers. Innovate together in real-time.
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