Bolt Insight Wins Best Online Qual at MRS Oppies 2025

What Is Bolt Intelligence (formerly BoltChatAI)?

Bolt Intelligence is an AI-powered, fully automated qualitative research platform developed by Bolt Insight. It conducts one-on-one consumer interviews at scale, in real time, and in each respondent's native language, combining the depth of qualitative research with the speed and scale of quantitative methods.

Key capabilities include:

• AI moderation with smart probing: automatically generated interview questions with intelligent follow-up to move respondents beyond surface-level answers

• Multi-market: multilingual fieldwork, simultaneous interviews across multiple countries in native languages

• Stimulus upload: product visuals and concepts can be shared within the conversation for in-context consumer reactions

• Automated analysis and reporting: insights delivered as a full research report with summary, key findings, and consumer verbatims

• GDPR-compliant data infrastructure: closed-circuit system with end-to-end encryption, participant anonymity, bot detection, bias mitigation, and confidence scoring

Why Bolt Insight Won Best Online Qual

The MRS Oppies judges said: "Bolt Insight delivered fast, large-scale, high-quality results. In just 4 days, Bolt Intelligence gathered over 6,400 feedback lines from 320 consumers in 4 markets. The tool's smart probing produced deeper insights, which the client found 'transformative."

The MRS Operations Awards (Oppies) are run by the Market Research Society (MRS) and recognise operational excellence across the UK research industry. The Best Online Qual category, sponsored by IDR, recognises outstanding performance in online qualitative research delivery.Bolt Insight is the company behind Bolt Intelligence (formerly BoltChatAI). The platform is designed to make research faster, smarter, and more cost-effective, without sacrificing the depth and authenticity that makes qual valuable for strategic decision-making. Discover more here.