Introducing IQ: Your Always-On Research Assistant

We piloted IQ with brand-side researchers across our client base, putting it through its paces across the full research journey, from study design and image generation to co-creating briefs and building reports. Their feedback shaped everything. 

Ask it questions, brief it for a tailored report, co-create with it. Think of it as the moment your most powerful research tool got a voice. Available everywhere you are in the platform, whenever you need it. 

So what does that actually look? 

Say you've just wrapped a round of qualitative interviews and you need to pull together a topline for a stakeholder meeting tomorrow. Instead of spending your evening manually combing through transcripts, you ask IQ to surface the key themes, flag the tensions and draft the report. It does. You refine it. You download it. Done. 

Or maybe you're kicking off a new project and need to think through the approach. You brief IQ on the business question, the audience, what you already know. It helps you shape the study. It thinks alongside you, bringing structure to the brief and helping you work through what you actually need to find out. 

It works as a full conversational workspace when you need to go deep, and as a sidebar co-pilot when you just need a quick answer without losing your train of thought. It can run meta-analysis across multiple studies, pulling together findings that would otherwise take days to connect. 

It can also analyse external files you bring in alongside your existing research, not limiting you to just projects you have run with us. It can generate images to drop straight into your survey or for data visualisation, bring data to life visually and do all of it without you ever having to leave the platform or reformat a single thing. 

Why does this actually matter? 

Because research teams spend a huge amount of time doing things that aren't research. Switching between tools. Rebuilding context. Hunting for that one finding from a study six months ago that you know is relevant but can't quite locate. 

IQ cuts through all of that. It is built into Bolt Intelligence rather than bolted onto it, which means it works across your entire research workflow in one place, without the context-switching, the reformatting or the manual piecing together. 

Part of something bigger 

IQ sits at the heart of Bolt Intelligence, bringing together qualitative research, quantitative research and AI-powered analysis in one unified platform. Everything you need, in one place, without ever having to leave. 

We are trusted by 11 of the world's top 15 FMCG companies and have conducted over 15 million consumer conversations across 120 countries. IQ is the next chapter in what we have been building since day one. 

Want to see it in action? Book a demo and we'll show you what it can do.