Global vision segmentation from 9 to 30 countries in 4 years
Define consumer segments based on vision problems and their impact on everyday life, then quantify them to size opportunities and guide priority-setting across markets, without losing data continuity.
What We Did
- Started with 9 countries in 2021, purely quantitative and behavioral segmentation with N=13,567.
- Added QualAI for stimuli testing and lifestyle understanding, deepening segment profiles beyond behavior.
- Expanded continuously to 30 countries over 4 years, driven by client enthusiasm and proven ROI.
Business Outcomes
- Built a living segmentation system enhanced by quant and QualAI lifestyle insights.
- Enabled audience retargeting across multiple projects without a standalone panel.
- The brand now applies segmentation not just for product innovation but for campaign targeting and activation.
- AI-generated personas are used in workshops to make decisions.
Latest articles pulled in
Bolt Insight Launches Bolt Intelligence: The Always-On Consumer Intelligence Platform Born on the Brand-Side
Bolt Insight launches Bolt Intelligence, bringing qual, quant, UX and social listening together in one always-on consumer intelligence platform built for insight teams.
Robbie Lees
Digital Marketing Manager
Bolt Insight appoints Robert Kitching as new General Manager for Europe
14th April 2026 | London – Bolt Insight, the global market research, strategy and insights company, announces the appointment of Robert Kitching as General Manager for Europe.
Robbie Lees
Digital Marketing Manager
Bolt Insight launches Video Emotion Analysis
4th March 2026, London – Bolt Insight, the global insights and market research company behind BoltChatAI, has today announced the launch of Video Emotion Analysis, a new feature that enables its platform to analyse video and audio responses for behavioural cues, adding a new l...
Robbie Lees
Digital Marketing Manager