From static personas to an always-on consumer intelligence engine
One of our technology clients had conducted extensive research into the gaming opportunity, yet their insights remained static and fragmented. What they needed was a way to continuously update audience segments and transform them into real-time innovation inputs.
What We Did
- Integrated quant, qual, UX, and customer feedback into one system via QualAI meta-analysis.
- Built AI-powered dynamic personas: always-on, continuously updated, with a conversational interface for real-time insight generation.
Key Insights
- Static personas become outdated, consumer needs evolve faster than traditional research cycles.
- Friction, setup, lag, and discovery were identified as the biggest barriers to adoption in the living room gaming category.
Business Outcomes
- 10x faster decision-making from weeks to minutes.
- Turned segmentation research into an always-on decision engine.
- Increased ROI of all past and future research through continuous reuse.
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1 Oct 2026
Introducing IQ: Your Always-On Research Assistant
We've always believed that great insight should be fast, deep and easy to act on. IQ is the next step in making that real.
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Bolt Insight at Le Printemps des études 2026
Last week, the Bolt Insight team headed to the Palais des Congrès in Paris for Printemps des Études, one of the most important events on the French market research calendar.
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Bolt Insight at the Corporate Researchers Conference 2026
Bolt Insight at the the Corporate Researchers Conference in Chicago, hosted by the Insights Association.
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