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Sustainable Fashion: Style or Substance?
Fashion – like so many industries today – is in an attempted drive towards greater sustainability in its often complex operations, while looking to balance this against business objectives, rising costs of production materials, and the needs of its consumers.
We wanted to shed some light on how people in the UK really feel about and approach sustainability in fashion, to find out if sustainable fashion is more style or substance…
This report covers:
1
Consumer Attitudes and Perceptions
2
The impact of the cost of living crisis on consumer behaviour when it comes to sustainability
3
What are the top associations for the term "sustainability"?
4
The impact of sustainability on fashion brand image and perception
5
Understanding key consumer profiles
6
Qualitative data, consumer verbatims and images collected through Bolt Chat
Sustainable Fashion. What does it really mean to consumers? How does it impact brand loyalty? And how is the cost of living crisis shifting consumer behaviour?...
Download the full report to discover they key insights..
Download the full report to discover they key insights..