Innovation Suite
Whether it’s brand tracking, media measurement or testing innovation, ask anything to better understand your consumers
The Vegan Revolution: UK vs USA
Veganism and plant-based diets have been experiencing a continuing surge in popularity over the last few years, with recent estimates indicating a 40% increase in vegan people in the UK alone since 2020. With veganism steadily shifting from being a fringe movement to a mainstream cultural phenomenon, we wanted to see how these shifts have affected each side of the Atlantic.
So we took to social media to interview both vegans and omnivores from both countries to understand how attitudes, barriers, and perceptions towards veganism differ between the UK and the USA.
This report covers:
1
Is veganism popularity higher in the UK or USA?
2
How many peopleare thinking of switching to plant-based nutrition in each nation?
3
What are people’s main motivators for deciding to switch to veganism?
4
Do vegan motivations and values transcend cultural differences?
5
What are the differences and similarities between attitudes and perceptions towards veganism in both nations?
Download the full report to learn more about the Vegan Revolution, as well as habits, trends, and beliefs around veganism in both nations.