Research Challenge
Danone sought to refine YoPRO's brand strategy by understanding the underlying triggers and barriers that influence purchasing decisions in the high-protein yogurt segment.
The objective was to gain a comprehensive understanding of consumer behaviour across different markets and demographics.
Particular focus was placed on the nuances that drive purchase decisions and loyalty among various consumer groups.
This understanding was crucial for identifying opportunities to enhance consumer engagement and optimise future product launches.
Approach and Solution
Danone utilised Bolt Intelligence's AI-driven platform to conduct qualitative research across four markets.
By interviewing 320 consumers using visual stimuli of YoPRO products, the study explored triggers and barriers to consumer purchasing habits for high-protein yogurt.
After analysing 6,400 lines of bespoke feedback from consumers around the world, Bolt Intelligence provided rapid, actionable insights.
Bolt Intelligence spoke to consumers in their native language and translated the responses for the Danone team.
Outcome and Business Impact
Danone used the research to refine YoPRO's brand messaging, improving engagement and brand loyalty.
Understanding consumer preferences across markets allowed for optimised product launches and growth strategies.
The feedback identified commercial opportunities, enabling informed decisions and strengthening YoPRO's market position.
Leveraging Bolt Intelligence's AI-driven research, Danone gained strategic advantages in a highly competitive landscape.
