Bolt

Know your shopper.Own your category.

Bolt Insight gives retail and ecommerce teams across fashion, grocery, marketplace and direct-to-consumer the shopper research, qualitative research, quantitative research and always-on consumer intelligence they need to understand purchase behaviour and stay ahead of what's changing.

The problem we solve

Retail and ecommerce teams are swimming in data. Transaction records, click rates, basket abandonment, conversion funnels. But numbers alone don't tell you why a shopper chose a competitor, why a product sits in the basket and never gets bought, or what would actually make them come back. Bolt Insight bridges that gap. Whether you work in grocery retail, fashion ecommerce, marketplace strategy or direct-to-consumer, our AI-powered market research platform can help retail and ecommerce brands as it combines qualitative research, quantitative research and hybrid methodologies to give retail and ecommerce teams the human truth behind the numbers. So you stop guessing and start understanding.

We know what our data says. We just don't know why.

What we offer

Qualitative Research at Scale

Bolt Insight runs AI-moderated, one-to-one shopper research conversations across 50+ markets and 25+ languages simultaneously. Understand the motivations, emotions and barriers driving purchase decisions — with the depth of qual and none of the traditional timelines.

Quantitative Research

Global surveys and advanced quantitative data analysis across 120+ countries. Measure shopper attitudes, track ecommerce behaviour trends and validate what your qualitative research is telling you — all within the same consumer intelligence platform.

Hybrid Research

Qualitative and quantitative research working together, not in silos. Bolt Insight connects shopper truth with statistical confidence, giving retail and ecommerce teams a complete picture of the customer journey from discovery to purchase.

Social Listening

Stay connected to what shoppers are saying between studies. Bolt Insight surfaces emerging retail trends, shifting category management dynamics and real-time consumer sentiment — so your team is never caught off guard.

How it works for retail and ecommerce teams

  • Design smarter shopper research

    Bolt Insight's expert research team co-designs studies with you, built around the retail and ecommerce decisions you actually need to make. Category strategy, product development, customer experience research, pricing perception. Every project starts with the outcome it needs to deliver.

  • Get inside the shopper mindset

    Real shoppers. Real conversations. Real time. Bolt Insight runs dynamic, AI-moderated shopper insight interviews that go deeper than surveys and faster than traditional retail market research — capturing the emotional and contextual truth behind path to purchase and brand choice.

  • Make shopper insight compound

    Every study feeds the next. Meta-Analysis connects shopper insights across time periods, markets and retail categories. Dynamic Personas evolve as your understanding of consumer purchase behaviour deepens. The more research you run with Bolt Insight, the sharper your competitive edge becomes.

Built for yourreality

Qual, quant and AI agents all in one place. No more stitching together tools, agencies and data sources. Consumer insights compound because they live together.

Speed that matches the pace of retail

Shopper behaviour changes fast. Decision-ready retail consumer insight in days, not weeks — Bolt Insight keeps your team ahead of shifts in purchase behaviour, category trends and competitive dynamics without slowing you down.

From global retailer to local truth

Run qualitative and quantitative shopper research across multiple markets simultaneously. Bolt Insight is built for global retail and ecommerce teams, delivering findings that reflect genuine local consumer behaviour rather than a one-size-fits-all summary.

Research that drives ranging, ranging that drives results

Bolt Insight was founded by brand-side researchers who understand the commercial pressure retail and ecommerce teams face. We know how to generate shopper insight that lands with category buyers, commercial directors and senior leadership alike.

Who we work with

Bolt Insight is trusted by 11 of the world's top 15 FMCG companies, including Unilever, Danone and Reckitt, as well as leading global consumer brands such as Meta, Amazon and BSH.

My experience with BoltChatAI is very positive. The platform is intuitive and easy to use, and the team is incredibly supportive. Going from brief to report in as little as 24 hours is a game changer. More consumer conversations sparks more internal dialogue, leading to increasing engagement and, ultimately, a better understanding of issues and opportunities.

Sara GreenHead of Category & Insight, Bahlsen

Ready to see it in action?

Ready to really understand your shopper?

See how leading retail and ecommerce brands are using Bolt Insight's AI-powered market research platform to turn real shopper understanding into their competitive advantage.