Bolt

Know who your consumers really are and keep knowing as they change.

Most segmentations end up as a deck that nobody uses. We build living, actionable consumer segments — grounded in quant scale, enriched by qualitative depth, and continuously updated through AI — so your teams can make smarter decisions for years, not just months.

15M+Consumer conversations across 50+ languages
11/1511 of 15 top CPG brands trust Bolt Insight
120Markets covered
100+Personas generated last year

Trusted by insight and CMI teams at

Most segmentations are built once, then forgotten.

Traditional segmentation

  • Robust, but static
  • Strong statistical foundation
  • Clear, well-defined segments
  • Built once, never updated
  • Segments drift from reality over time
  • Hard to activate across teams

Persona-only approaches

  • Creative, but ungrounded
  • Easy to communicate internally
  • Useful for creative briefs
  • Not anchored in real data
  • No way to size or prioritise segments
  • Cannot be reconnected or updated
How we do it

From exploration to activation: a full segmentation journey.

We don't just deliver segments. We build a system your whole organisation can use — from strategic planning through to campaign targeting and product innovation.

01

Explore

  • Category U&A
  • Need states mapping
  • QualAI deep-dives
  • Social listening signals

02

Define

  • Cluster analysis
  • Segment profiling
  • Behavioural drivers
  • Attitude mapping

03

Quantify

  • Segment sizing
  • Market opportunity
  • Global rollout
  • Priority setting

04

Activate

  • Dynamic personas
  • Campaign targeting
  • Product innovation
  • Always-on updates

Four ways we go further than traditional segmentation agencies.

We combine dynamic AI-powered personas, always-on updates, activation-ready design, and global consistency — giving you a segmentation system that works harder and lasts longer than anything built in a traditional agency engagement.

  • Dynamic AI-powered personas

    We build personas grounded in real consumer data and make them interactive. After the research is complete, your team can keep asking questions, test hypotheses, and explore new scenarios — without commissioning a new study.

  • Living knowledge base

    Segments don't get frozen in PowerPoint. We build a continuously updated system integrating new quant waves, qual deep-dives, trackers and social listening — so your segmentation evolves with your consumers.

  • Built for activation, not just strategy

    We design segments to be used for campaign targeting, product innovation, UX decisions, and media planning. Retargeting audiences across multiple projects without creating a standalone panel.

  • Global consistency, local nuance

    One unified segmentation framework across 120+ markets with the flexibility to capture local market dynamics. Segments stay comparable globally while reflecting the cultural realities of each market.

  • Avatar videos for workshops

    Segments come to life as AI-generated avatar videos, helping stakeholders truly internalise who their consumers are — not just read about them. Ideal for embedding insights across teams in workshops and briefings.

Segmentation that works across every function.

We design segments to live beyond the insight team — actionable across innovation, marketing, commercial, and product development.

Product innovation

Prioritise features, claims, and formats by segment — so you build for the right consumer from day one.

Campaign targeting

Translate segments into media audiences, enabling precision targeting without building a standalone panel.

Always-on updates

Reconnect with your segments within 24–48 hours, updating profiles as consumer behaviour evolves.

The right tools for every brief quant, qual, and everything in between.

We combine continuous measurement with on-demand depth, so your segmentation stays grounded in data and alive to change.

Quant AI

Qual AI

Strategical Quant

Meta Analysis

Dynamic Personas

In Practice

What it looks like when assumptions become evidence.

How teams use Bolt Intelligence to make product decisions they can actually defend.

Technology case study

From static personas to an always-on consumer intelligence engine

One of our technology clients had conducted extensive research into the gaming opportunity, yet their insights remained static and fragmented. What they needed was a way to continuously update audience segments and transform them into real-time innovation inputs.

Read More: From static personas to an always-on consumer intelligence engine

Get started

Ready to track what actually matters? 

See how Bolt Intelligence turns consumer research into living, activatable segments your whole organisation can work with.

Book a Demo