Discovering Untapped Opportunities in the Indian Oral Care Market
Haleon embarked on a strategic initiative to understand the nuances of the Indian oral care market.
Their goal was to identify key product purchase drivers, ideal price points and the main factors that influence consumer buying decisions and barriers.
Bolt Intelligence took on the challenge of targeting a specific segment within the Indian market, facing constraints in time and budget.
Through precise custom targeting, Bolt Intelligence's AI moderators interviewed 20 target users in the Indian oral care market.
Using custom screening, the platform conducted 20 AI-driven qualitative interviews with oral care product users in India.
The conversations were analysed and key takeaways were summarised and delivered to Haleon all within just 24 hours.
The project resulted in substantial efficiencies, saving Haleon 21 days that would have been spent on traditional research methods.
Using Bolt Intelligence's platform resulted in an impressive 87% reduction in costs compared to conventional market research approaches.
These significant savings have sparked discussions about expanding similar initiatives throughout the APAC region.
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