Bolt
Case Study

Haleon: Strong Gums, Even Stronger Insights

Discovering Untapped Opportunities in the Indian Oral Care Market

Haleon case study

Research Challenge

  • Haleon embarked on a strategic initiative to understand the nuances of the Indian oral care market.
  • Their goal was to identify key product purchase drivers, ideal price points and the main factors that influence consumer buying decisions and barriers.
  • BoltChatAI took on the challenge of targeting a specific segment within the Indian market, facing constraints in time and budget.

Approach and Solution

  • Through precise custom targeting, BoltChatAI's AI moderators interviewed 20 target users in the Indian oral care market.
  • Using custom screening, the platform conducted 20 AI-driven qualitative interviews with oral care product users in India.
  • The conversations were analysed and key takeaways were summarised and delivered to Haleon all within just 24 hours.

Outcome and Business Impact

  • The project resulted in substantial efficiencies, saving Haleon 21 days that would have been spent on traditional research methods.
  • Using BoltChatAI's platform resulted in an impressive 87% reduction in costs compared to conventional market research approaches.
  • These significant savings have sparked discussions about expanding similar initiatives throughout the APAC region.
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