Unilever: Innovation Insights to Shape Tomorrow's Products

Research Challenge

Unilever needed to test unbranded product concepts among a range of consumers in the USA.

They were looking to gain rapid feedback from different demographic groups, varying in ethnicity, income, age and gender.

They wanted to identify any issues early on and determine how these ideas could integrate into their existing brand portfolio.

All of this had to be achieved within tight time and budget constraints.

Approach and Solution

Using the stimulus upload feature built into Bolt Intelligence's AI-powered platform, Unilever tested product concepts with a diverse range of consumers.

The AI-Moderator facilitated a series of in-depth qualitative interviews, exploring user perceptions and identifying key insights around potential product fit and areas for improvement.

While Bolt Intelligence engaged with respondents, the Unilever team were able to allocate their time to other strategic tasks.

By engaging with a variety of perspectives quickly and efficiently, Unilever was able to refine its concepts in real time, significantly accelerating the iteration process.

Outcome and Business Impact

The collaboration with Bolt Intelligence provided Unilever with substantial time and cost savings compared to traditional research methods.

Unilever was able to make more informed, timely decisions — optimising their innovation strategy and refining product concepts to better meet market needs.

The accelerated ideation process enabled clearer signals on where to take new product ideas, speeding time-to-market.