Bolt
Case Study

Vodafone Christmas Ad Campaign Evaluation

Shaping Consumer Perception and Engagement

Vodafone case study

Research Challenge

  • Vodafone approached Bolt Intelligence to help refine and optimise their Christmas ad campaign through AI-driven qualitative research.
  • The focus was on understanding how the ad resonated with UK residents who have children, particularly those who were non-users of Vodafone.
  • Bolt was tasked with conducting all qualitative interviews and delivering the insight report summary within 24 hours.
  • The key objective was to gauge how campaign perception would influence purchase intent and brand consideration.

Approach and Solution

  • Through precision custom targeting, Bolt Intelligence's AI moderators conducted qualitative interviews with the defined target audience.
  • Employing custom screening, the platform conducted AI-driven qualitative interviews tailored to UK residents with specific criteria.
  • By engaging non-users of Vodafone who had children, the research illuminated key areas for improvement in the ad's messaging.
  • The interviews also identified elements that resonated positively with the target audience, fostering meaningful engagement.

Outcome and Business Impact

  • The qualitative insights provided Vodafone with a nuanced understanding of the ad's impact on their target consumer group in the UK.
  • By dissecting the campaign's messaging, tone and content, Vodafone gained valuable insights into how these factors influence purchase intent.
  • Armed with these findings, Vodafone was able to refine and optimise future campaigns for a more resonant and impactful connection.
  • The rapid 24-hour turnaround gave Vodafone the reassurance that no major optimisations were needed ahead of launch.
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