Research Challenge
Vodafone approached Bolt Intelligence to help refine and optimise their Christmas ad campaign through AI-driven qualitative research.
The focus was on understanding how the ad resonated with UK residents who have children, particularly those who were non-users of Vodafone.
Bolt was tasked with conducting all qualitative interviews and delivering the insight report summary within 24 hours.
The key objective was to gauge how campaign perception would influence purchase intent and brand consideration.
Approach and Solution
Through precision custom targeting, Bolt Intelligence's AI moderators conducted qualitative interviews with the defined target audience.
Employing custom screening, the platform conducted AI-driven qualitative interviews tailored to UK residents with specific criteria.
By engaging non-users of Vodafone who had children, the research illuminated key areas for improvement in the ad's messaging.
The interviews also identified elements that resonated positively with the target audience, fostering meaningful engagement.
Outcome and Business Impact
The qualitative insights provided Vodafone with a nuanced understanding of the ad's impact on their target consumer group in the UK.
By dissecting the campaign's messaging, tone and content, Vodafone gained valuable insights into how these factors influence purchase intent.
Armed with these findings, Vodafone was able to refine and optimise future campaigns for a more resonant and impactful connection.
The rapid 24-hour turnaround gave Vodafone the reassurance that no major optimisations were needed ahead of launch.
