Whyte & Mackay: Quick Insights, Quality Spirits

Research Challenge

Whyte & Mackay utilised Bolt Intelligence to gauge customer perceptions among a specific target audience regarding a new strategic initiative.

The focus was on understanding product purchase drivers, price point expectations and primary triggers and barriers to purchasing within the German market.

Bolt was tasked with finding a specific audience in the German market, with AI moderators conducting the chats and delivering an insight report within 24 hours.

Approach and Solution

Through precision custom targeting, Bolt Intelligence's AI moderators interviewed 10 target users in the German whisky market.

Using custom screening, Bolt conducted 10 AI-driven qualitative interviews with single malt whiskey drinkers and shoppers in Germany (18+).

Visual stimulus of example products was included as part of the interview to elicit rich, specific feedback.

Conversations were analysed and key takeaways were summarised and delivered to Whyte & Mackay within 24 hours.

Outcome and Business Impact

The research output identified key triggers, barriers and occasions for purchasing within the German whisky market.

The study provided insights into the impact of sustainability, packaging and personalisation on purchase intent and price expectations.

These qualitative insights empowered Whyte & Mackay to target incremental commercial opportunities within the product space.

The findings provided valuable consumer feedback for future strategic directions and new product innovation.